The Stoke-on-Trent Pottery Development process is designed to honour and build upon the city’s unique ceramics heritage, recognised locally, nationally and internationally. Pottery has shaped not only the built environment of Stoke-on-Trent but also its culture, economy and identity. Through this process, we aim to bring together residents, community groups, makers, heritage organisations, businesses, academics, and visitors to collectively shape the future of this proud tradition.

This process will explore how pottery heritage can be preserved, celebrated and adapted to meet today’s challenges and opportunities. Contributions may focus on protecting historic sites, sharing stories and memories, encouraging skills development, promoting tourism and creative industries, or finding new, sustainable ways of using pottery heritage as a driver for regeneration.

The platform provides tools for sharing ideas, highlighting priority locations and assets, and building partnerships. Participants can contribute stories, photos, and proposals, collaborate in themed discussions, and help shape a roadmap for action. By combining local knowledge with professional expertise, we will create a shared vision that strengthens pride, identity and opportunity in Stoke-on-Trent.

Together, we can ensure that pottery remains at the heart of our city’s story — a living heritage that continues to inspire future generations.